2 Jobs in Denver, CO
Fivetran is Hiring a Remote Lifecycle Marketing Manager
From Fivetran's founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We're proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies.
We are seeking an experienced and dynamic Lifecycle Marketing Manager to lead our growth marketing efforts. You will be the mastermind behind crafting personalized experiences that guide prospects through the early buying journey, ensuring they receive the right message at the right time. The ideal candidate will have a proven track record in B2B demand generation marketing, lifecycle marketing, and campaign execution. You will be responsible for developing targeted marketing strategies and collaborating with cross-functional teams to prospect engagement and drive revenue growth.
This role can be based out of our Oakland office, Denver office or remotely in the USA.
What You'll Do
- Develop and execute data-driven lifecycle marketing strategies across multiple channels, including email, paid media, and web experience that address top growth opportunities
- Craft compelling email content that resonates with prospects early in the marketing funnel to create brand awareness, marketing activity, and demo/trial requests
- Track and analyze key performance metrics including engagement rates, conversion rates, and revenue attribution
- Enable and operationalize data-driven audience targeting strategies to ensure lifecycle marketing programs reach the most relevant recipients
- Collaborate with stakeholders to define audience personas and segmentation criteria.
- Work with the Marketing Operations team to ensure our marketable database is optimized for prospect engagement
- Leverage marketing automation tools to segment leads, personalize messaging, and optimize campaign performance.
- Stay up-to-date on the latest marketing trends and technologies, and identify opportunities for innovation.
Skills We're Looking For
- 5 years of experience in Saas B2B lifecycle marketing.
- Proven track record of success in developing and executing nurture campaigns.
- Strong understanding of marketing automation tools and data analysis.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple priorities simultaneously.
- Passion for marketing and a deep understanding of the customer journey.
- A data-driven approach to building and communicating insights
- Sense of ownership and pride in your performance and its impact on the company's success
- Critical thinking and problem-solving skills
Bonus Skills
- Experience in A/B testing and marketing experimentation.
- Experience working with a CRM system.
- Experience working with enterprise businesses in the B2B Saas space
#LI-CM1 #LI-REMOTE
The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.
This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.
Pay Range
Perks and Benefits
- 100% employer-paid medical insurance*
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants*
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Recharge, reenergize, and pursue personal and professional goals with a 30-day paid leave after 5 years*
- May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran's Benefits by Region.
We're honored to be valued at over $5.6 billion, but more importantly, we're proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran's culture and what it's like to be part of the team, click here and enjoy our video.
To learn more about our candidate privacy policy, you can read our statement here.
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.
Job Summary
Full Time
Software & Cloud Computing
$100k-132k (estimate)
03/02/2024
05/28/2024
fivetran.com
OAKLAND, CA
500 - 1,000
2012
Private
GEORGE FRASER
$10M - $50M
Software & Cloud Computing
Related Companies
About Fivetran
Fivetran develops a SaaS-based platform that offers automated data integration solutions for analysts.
The job skills required for Lifecycle Marketing Manager include Insight, B2B, Marketing Automation, CRM, Problem Solving, Marketing Operations, etc. Having related job skills and expertise will give you an advantage when applying to be a Lifecycle Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Lifecycle Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Lifecycle Marketing Manager positions, which can be used as a reference in future career path planning. As a Lifecycle Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Lifecycle Marketing Manager. You can explore the career advancement for a Lifecycle Marketing Manager below and select your interested title to get hiring information.
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